AI or Artificial Intelligence is the next big thing in the world of ever changing technology. In a recent survey, almost 95% of the top leaders and CEOs agreed that the AI era has just begun and soon most business firms will start integrating AI into their business directly or indirectly. The AI-enabled transformation has already gotten noticed in several business outlets. Starting from automated messages on Facebook, chatbots on websites to intelligent AI-enabled data--everything you see is AI-powered now. AI will oversee intelligent supply chain applications for various business concerns.

Digital Transformation is one of the most critical drivers on how companies will continue to deliver value to their customers in a highly competitive and ever-changing business environment. Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. The transformation process seeks to leverage digital technologies to create or modify customer experiences and culture and business processes, thus meeting customers' changing needs and the market. And this is where AI comes into play. It can help companies become more innovative, more flexible, and more adaptive than ever.

Artificial Intelligence (AI) is one of the central themes of digital transformation in companies today. Digital transformation is a critical driver in how companies deliver value to their customers. Its process seeks to leverage digital technologies to create or modify customer experiences and culture and business processes, thus meeting customers' changing needs and the market. In a highly competitive and ever-changing business environment, digital transformation through intelligent automation may be the need of many. And this is where artificial intelligence comes into play.

From marketing, IT, and HR to customer experience and even finance, artificial intelligence (AI) seems destined to profoundly impact all aspects of business. While there are certainly some fine examples of AI at work today today--Alexa, Nest, and Amazon.com Wants To Know," we reached out to experts and perused some of our recent AI-related content to provide a better understanding of what might await. Simon Morris, Senior Director, Campaign Marketing, Consumer And SMB, Adobe: A study late last year by Weber Shandwick revealed that 55% of CMOs across five global markets think AI will transform the marketing landscape even more than social media has, and nearly six in 10 believe that companies will need to compete in the AI space to succeed. From my personal perspective, I am incredibly excited about the possibilities AI brings, and there are two areas that particularly excite me.